摘 要：文章阐述了新形势下供电企业的性质，对供电企业的经营管理进行了分析，并从经济学的角度提出了自己的观点。并从供电企业的营销活动同周边各类环境的关系等方面入手，提出供电企业应延伸服务理念，开展绿色营销，建立供电企业的绿色品牌。
Power Plant Management Analysis and Green Marketing
CHEN Jian-Sheng
（Fanyu Power Supply Bureau, Guangzhou 511400, China）
Abstract：This paper describes the characters of power plant under the new situation, analyzes the management of power plant, and puts forward view from the view of economics. And from aspects such as relationship between power plant and the surrounding environment, this paper brings forward services extension idea including green marketing and green brand establishment of the power plant.
Key words：power plant; management; green marketing |
